If you’re a marketer it’s likely that you’ve heard of YouTube. You may even have seen the occasional video on there, or perhaps even uploaded one yourself. However, if this is all about it for you, then I’m afraid you’re missing out on an opportunity to grow your brand and improve its reputation in front of millions of potential customers. In this article, I’ll show you how easy it is to use YouTube as a marketing tool, but first, let
Learn how to build an audience
YouTube is a powerful marketing tool but you have to understand how it works so you can use it effectively!
YouTube is the second largest search engine in the world, with over one billion people using it every month and 300 hours of video uploaded every minute.
YouTube is also the second largest social network in the world (behind Facebook), with over 2 billion users and 1 billion hours spent on YouTube each day by users watching videos on their smartphones or tablets.
It’s no wonder that many marketers are turning to YouTube as their next big platform for reaching customers online – but there are still some things they don’t know about this site yet!
Create a YouTube channel that reflects your brand.
Once you’ve decided on a name for your channel and created it, it’s time to start uploading content. But before you do, think about how you want your channel to look and feel. Do you want it to feel like a part of your website? Or do you want it to have its own personality?
Whatever choice is right for your brand will depend on what kind of business or organization yours is and that’s why it’s important that every company take some time before creating their first video or series of videos in order to decide exactly what kind of image they want their brand associated with.
Make sure your channel’s name is keyword-rich and relevant to your company or product.
The first thing you’ll need to do is choose a name for your channel. This is important because it will be the first impression people have of your business, so it needs to be catchy and relevant.
Here are some tips on how to make sure your channel’s name is keyword-rich and relevant:
- Make sure it’s short and easy to remember! You want people who watch videos on YouTube or search through YouTube to find what they’re looking for quickly, so keep your channel name short (no more than 20 characters) and memorable.
- Use keywords that are relevant to your business, if you sell clothing, consider using words like “clothing” or “fashion” in the title of the video series that goes along with each product line; if one of those products happens not only include clothing but also shoes as well then include both terms in this same series title so viewers know exactly what kind products they’re going buy when purchasing from that line specifically instead just guessing based off what kind clothes look best together based solely off personal preference alone without knowing anything else about either item beforehand such as their style preferences etcetera…
Get the basics right, like thumbnails and titles.
The first thing people see is your thumbnail. It’s important that you use high-quality images that are relevant to the content, and make sure they’re visible at all times.
To make sure your titles are as descriptive as possible, add relevant keywords to them so Google knows what your video is about. You may also want to include some hyphens between each word (e.g, “how-to business YouTube 2023”). This helps Google understand which words belong together and will help it show your video more often in search results for those particular terms
Upload high-quality content regularly for the best results.
The best way to get the most out of your YouTube channel is to upload high-quality content regularly. This means uploading at least one video per week, but it can also mean uploading multiple videos per week if that’s what works for your audience and schedule.
You’ll want to make sure that each video is relevant, interesting, and engaging so that people will watch it all the way through and hopefully share it with others as well! If you have an event coming up or some other big news in your business life (like a new product release), consider documenting the process behind making this announcement in an upcoming video series called Behind The Scenes.
Promote your videos on other channels, too.
Promote your videos on other channels, too.
Once you’ve uploaded a video to YouTube, promote it on other social media channels like Twitter and Facebook. Use hashtags and include links in your posts so that people can easily find the video when they search for related topics. If you use a video marketing tool like TubeBuddy (which we recommend), this will be easy for you!
Optimize every video, even old ones.
- Optimize every video, even old ones.
- Add tags and descriptions.
- Upload to the right category.
- Optimize titles and thumbnails.
- Use annotations to link back to your channel or other videos, increase engagement with viewers and drive traffic to other content on YouTube (e.g., links in annotations).
Use annotations in creative ways.
Annotations are a way to add links, images, text, and video to your video. You can use annotations to link to other videos or websites, add links to your website, add links to social media profiles, and even other videos.
YouTube is a powerful marketing tool but you have to understand how it works so you can use it effectively!
YouTube is a powerful marketing tool, but you have to understand how it works so you can use it effectively!
YouTube is one of the most popular websites on the internet. In fact, it’s the second most visited website in the world after Google and has over 1 billion users worldwide. With such a large audience available to you, YouTube can be an excellent way for your business to reach new customers and grow sales through social media platforms like Facebook or Instagram. But what exactly does that mean? How do I get started using this tool effectively? Well, let me tell you…
Conclusion
I hope this article has helped you understand the basics of how to use YouTube as a marketing tool. The good news is that it’s easy to get started and there are lots of resources available for those who want to learn more about how best practices in video marketing work. If you have any questions or comments, please feel free to leave them below!