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TikTok: The social network of the moment
It is a fact that social media has completely transformed our way of communicating. However, there is one in particular that has managed to stand out like few others: TikTok. Developed by the Chinese company ByteDance, TikTok is a platform where millions of users share short videos of all kinds. Nowadays, it is one of the most used networks by both celebrities and influencers. In addition, it has become an essential application for anyone looking to increase their visibility on social media and make a living from it. If you want to know more, keep reading to find out how TikTok works.
What is TikTok?
TikTok is a social network based on short videos. Users share small clips, which can be accompanied by music or simply recordings. Although we know it as TikTok, its original Chinese name is Douyin, which roughly translates to “shake the music”. The term refers to Tik Tok’s initial purpose of uploading music clips.
The success of TikTok has made it one of the most used social networks in the world. Statistics show that, at the moment, the active users of TikTok comfortably exceed one billion. Its famous algorithm and design can easily hook you and make you lose hours watching video after video.
TikTok features
TikTok is, above all, a platform where millions of people share dances, curious facts, tricks, or simply unleash their creativity. Videos can be recorded and edited within the application itself, although it also allows you to upload pre-edited videos.
The interface of TikTok is one of the application’s hallmarks. When you open TikTok, the first thing you see is the Home tab with the most popular videos of the moment. From here, you just have to swipe up or down to quickly switch to another video. Within Home, there are two important sections to distinguish: ‘Following‘ and ‘For You‘.
If you have ‘Following’ selected, only the videos from the accounts you follow will be shown on the Home page. On the other hand, if you are on ‘For You’, what you will see is a selection of popular videos tailored to your taste. As you use TikTok, the platform will refine its selections to show you content that is suitable for you.
Within TikTok, we also have a section dedicated to Friends, which are the followers that you also follow. Through this feed, we can exclusively see the videos they upload and those of other related creators. We cannot forget about our profile, where we can find the videos we upload and the content we like from the application. TikTok also has an Explore section where you can quickly search for videos with the theme that interests you. It can be a song, a series, or a challenge: TikTok has room for everything, that’s for sure.
TikTok offers a bunch of features to keep you entertained and connected. Here’s a quick look:
- Personalized video feed: Get videos tailored to your likes and interests.
- Explore diverse content: Scroll through different types of videos, from Comedy to DIY.
- Pause recording: Easily pause and resume your video recording.
- Global creator community: Join millions of creators worldwide and get inspired.
- Free music integration: Edit your videos with free music clips and curated playlists.
- Creative effects and editing tools: Use filters, effects, and editing tools to enhance your videos.